Join us for the “Expert Mastermind“ group call where we will follow the Hot Seat format. Everyone will have an opportunity to share what they are working on and areas they are "stuck" and/or would like some help on.

You’ll be able to get feedback from our Expert mentor/coach team as well as your fellow students. This ESM Group call will be conducted via Zoom meeting at the following link: https://www.expertselling.com/zoom/ESMgroupcall 

PLEASE NOTE THAT THESE CALLS ARE LIMITED TO 9 PEOPLE.....AND IF YOU ARE NOT GOING TO BE THERE PLEASE LET DEANNA KNOW IN THE "esm-announcements" group channel on Slack SO WE CAN PLAN ACCORDINGLY. (Deanna will post a reminder in that channel early in the week for you to respond to. Please be respectful and know that we are allocating time to HELP YOU! So, either SHOW UP or let us know if you won't be there.

ALSO NOTE....You will be put into the "waiting room" and will be let in by the host when we go live.

As an Expert Selling Machine member, you are invited to a "Mindset Performance Hour" Zoom call that happens every 2 weeks.  These sessions will last 60 minutes. (Please also block your calendar off for an additional 15-30 mins in case we go longer....and to allow yourself some "buffer" time between this call and other calls you might have immediately after)

To join these calls, click this link to launch the Zoom meeting room: http://expertselling.com/zoom/ESMgroupcall (you will be kept in the "waiting room" until the host starts the meeting and lets you in)

During these calls, our Mindset Mentor, Danielle Grant, will provide you with training/exercises/accountability to LEVEL UP your sales & money mindset!  These sessions will focus on helping you overcoming limiting beliefs, feelings of overwhelm and the "stories" we tell ourselves as SOLOpreneurs that hold us back from achieving the success we all deserve!

You will also find a Slack channel dedicated to "mindset" where you can share your WINS, connect with other ESM members and "do the work" to grow your business!

Join us for the “Expert Mastermind“ group call where we will follow the Hot Seat format. Everyone will have an opportunity to share what they are working on and areas they are "stuck" and/or would like some help on.

You’ll be able to get feedback from our Expert mentor/coach team as well as your fellow students. This ESM Group call will be conducted via Zoom meeting at the following link: https://www.expertselling.com/zoom/ESMgroupcall 

PLEASE NOTE THAT THESE CALLS ARE LIMITED TO 9 PEOPLE.....AND IF YOU ARE NOT GOING TO BE THERE PLEASE LET DEANNA KNOW IN THE "esm-announcements" group channel on Slack SO WE CAN PLAN ACCORDINGLY. (Deanna will post a reminder in that channel early in the week for you to respond to. Please be respectful and know that we are allocating time to HELP YOU! So, either SHOW UP or let us know if you won't be there.

ALSO NOTE....You will be put into the "waiting room" and will be let in by the host when we go live.

As an Expert Selling Machine member, you are invited to the “Content Performance Hour" Zoom meeting that happens every 4 weeks.  These sessions will last 60 minutes. (Please also block your calendar off for an additional 15-30 mins in case we go longer....and to allow yourself some "buffer" time between this call and other calls you might have immediately after)


To join these calls, click this link to launch the Zoom meeting room: http://expertselling.com/zoom/ESMgroupcall (you will be kept in the "waiting room" until the host starts the meeting and lets you in)

You will also find a Slack channel dedicated to “content” where you can share your WINS, ask questions, connect with other ESM members and "do the work" to grow your business!

To support your content efforts, click here to view and make a copy of the "Expert Content Strategy" WorkSheet


During these calls, our Founder, Trevor Turnbull, will lead a discussion on how to level up your content marketing skills!  These sessions will cover topics including….

•     The Buyer's Journey - Awareness (Attention) Consideration (Belief), Decision (Chemistry)
•     Prospect Levels of Consciousness (Reactive, Intellectual, Creative)

•     Content Formats (Video, Audio, Written, Graphics, Questions)
•     Content Types
  • Personal Story   
  • Personal Philosophies
  • Lifestyle
  • Authority / Value
  • Results / Training
  • Process / Method
  • Pain / Problem
  • PR / Celebrity
  • Testimonial / Case Studies
  • Questions
  • Invite / Ask
  • Solution / Application
• Content Structure
  • Intro / Hook (Vulnerability)
  • Pain (Empathy)
  • Story / Solution (Gratitude)
  • CTA (CTA)
• Content Duration & CTA Types
  • Short vs Long
  • Comment vs URL

• Video Content Recording Setup
  • Lighting
  • Audio 

  • Video
  • Background
• Video Content Tools
  • Transcripts (Rev.com, Temi.com, etc)

  • Graphics (Canva.com)

  • Recording (Loom.com, Drift.com, etc)

  • Editing (Animoto.com, Clipscribe.com, etc)

• Video Content Production
  • One-Off Videos (Mobile & Desktop)
  • Batch Content
  • Interviews
  • Group Calls / Masterminds
  • Webinars / Info Sessions

• Video Content Post-Production
  • Editing
  • Animations
  • Transcripts

  • Copywriting
• Content Distribution
  • When, Where, How, Frequency, Best Practices
• Content Engagement
  • Your Content
  • Your Prospect's Content

  • The Pros / Cons of a "Sharing PODs"
• We will also discuss support you have available to you by our Expert Mentor team 

  • Strategy, Presence, Tone, Storytelling, etc


Bring your questions (and personal experiences) to this call so we can LEVEL UP your Content Performance!

As an Expert Selling Machine member, you are invited to a "CEO Office Hour" Zoom call that happens the first Thursday of every month at 11am PST.  These sessions will last 60-90 minutes.

To join these calls, click this link to launch the Zoom meeting room: http://expertselling.com/zoom/ESMgroupcall (you will be kept in the "waiting room" until the host starts the meeting and lets you in)

During these calls, our Founder, Trevor Turnbull, will provide you with a “behind the scenes” look at what’s working now in our business and provide you with the “big picture” vision of what you should be aspiring to create and achieve NEXT in your business as the CEO of your own SOLOpreneur business!

If you have questions & strategies that you'd like addressed on these calls, ask them in the appropriate "topic specific" channels in Slack.  Our support team will keep a record of all things asked leading up to every "CEO Office Hour" so they can be addressed on the call