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ONBOARDING – WEEK 1
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Modules
1: Onboarding: Get Started (00:38:33 Total)
- 1.1.0 How To Navigate The Expert Selling Membership Website (00:15:40)
- 1.2.0 How To Organize Your Files/Folders & Share Account Info (00:08:17)
- 1.3.0 How To Get Support In The Expert Selling Program (00:06:47)
- 1.4.0 How To Remember & Participate In Group Coaching Calls (00:04:43)
- 1.5.0 How To Find & Choose Your Software Toolkit (00:03:42)
- 1.6.0 How To Find & Hire Talented Outsourcers (00:06:27)
2: Expert Model: Build Your Foundation (03:45:00 Total)
- 2.1.0 How To Define Your Personal Values (00:18:24)
- 2.1.1 How to Create Your Mission Statement (00:03:29)
- 2.1.2 How To Define Your Big Picture Vision (00:07:24)
- 2.1.3 How to Integrate Your Values, Vision and Mission In Your Business & Life (00:06:04)
- 2.2.0 How to Define Your Perfect Customer Avatar (00:12:28)
- 2.2.1 How to Integrate Your Perfect Customer Avatar Into Your Marketing Strategy (02:07:33)
- 2.3.0 How to Build an Offer from Your Product Spectrum (00:19:00)
- 2.4.0 How to Create The Ultimate Expert Business Model (00:13:56)
- 2.5.0 The SOLO Program
- 2.6.0 How to Create a Proprietary Method to Charge More for Your Work (00:38:34)
3: Missing Link (1): LinkedIn Quick Wins (03:00:00 Total)
- 3.1.0 How To Build An Irresistible Client Attracting LinkedIn Profile (00:04:31)
- 3.1.1 A Cheatsheet To Fasttrack Your LinkedIn Profile (00:02:39)
- 3.1.2 Grab Your Prospect's Attention With Your Headline (00:02:40)
- 3.1.3 Create A Lasting First Impression With Your Background Photo (00:11:34)
- 3.1.4 Tell Your Brand Story With Your LinkedIn Summary (00:10:33)
- 3.1.5 Guiding The Buyer's Journey With LinkedIn Rich Media (00:05:30)
- 3.1.6 Managing Your LinkedIn Communication (00:05:43)
- 3.2.0 How To Find Your Perfect Prospects on LinkedIn (00:07:41)
- 3.2.1 How To Leverage your Current Network to Find New Clients (00:03:37)
- 3.2.2 How to Refine Your Prospect List Using Title and Profile Keywords (00:10:00)
- 3.2.3 Further Refining Your Search Based on Industry, Company Size, and Location (00:08:47)
- 3.2.4 Additional Filters to Help Further Refine Your Search (00:05:17)
- 3.2.5 How To Narrow Your Search Based on the Prospect's LinkedIn Activity (00:04:20)
- 3.2.6 How To Narrow Your Search based on Company Attributes (00:07:18)
- 3.2.7 Staying Top of Mind With Your Prospects Using the Sales Navigator Feed [00:04:03]
- 3.3.0 How to Reach Out to Your Current LinkedIn Network (00:03:14)
- 3.3.1 Breaking the Ice With Your Current LinkedIn Network (00:05:06)
- 3.3.2 Starting the Conversation With Your LinkedIn Network (00:06:48)
- 3.3.3 Continuing the Conversation With Your LinkedIn Network (00:07:19)
- 3.3.4 Building Relationships Using Customized Messaging (00:08:56)
- 3.3.5 Leveraging InMail to Facilitate Referrals (00:05:13)
- 3.4.0 How to Move your Prospect List Off of LinkedIn (00:11:10)
- 3.4.1 How to Move Your Prospect List Into The Tracker (00:07:42)
- 3.5.0 How to Execute Your LinkedIn Campaign (00:04:24)
- 3.5.1 How to Enhance Your Team With a LinkedIn VA (00:07:13)
- 3.5.2 How to Work With Your LinkedIn VA (00:09:25)
- 3.6.0 Managing Your Campaign for Optimal Results (00:03:28)
- 3.6.1 How to Use the LinkedIn Tracker (00:11:02)
- 3.6.2 How to Track Key LinkedIn Campaign Statistics (00:02:32)
- 3.6.3 How to Manage Opportunities From Your LinkedIn Campaign (00:05:02)
- 3.6.4 How to Handle Messages From Outside Your Campaign (00:02:33)
4: SOLO Funnel (1): Fill Your Sales Calendar (03:00:00 Total)
- 4.1.0 The Appointment Campaign Overview (00:10:34)
- 4.2.0 Setting Up Your Booking Calendar (00:24:04)
- 4.2.1 - Controlling The Public Availability On Your Calendar (00:02:51)
- 4.2.2 Connecting With Prospects On Sales Calls With Zoom (00:05:50)
- 4.3.0 Setting Up Your Appointment Campaign Pages (00:12:14)
- 4.3.1 Registering a Domain for Your Funnel (00:06:09)
- 4.3.2 Connecting Your Domain to Your Funnel [00:09:20]
- 4.4.0 Editing Your Appointment Campaign Pages (00:16:27)
- 4.4.1 Setting Up Your 2 or 3 Step Campaign Pages (00:07:38)
- 4.4.2 Setting up your Campaign Booking Page (00:15:22)
- 4.4.3 Setting Up Your Campaign Application Page (00:13:45)
- 4.4.4 Setting up your Campaign Thank You Page (00:18:36)
- 4.4.5 Customizing Your Appointment Campaign (00:13:17)
- 4.4.6 Finalizing Your Appointment Campaign (00:02:40)
- 4.5.0 Recording Your Appointment Campaign Videos (00:10:52)
- 4.5.1 Appointment Campaign Video Production Tips & Tools (00:10:43)
- 4.5.2 Hosting & Adding Videos to Your Appointment Campaign (00:05:25)
6 Selling Value: Dial In Your Sales Process
- 6.1.0 Understanding The Messy Buyers Journey (00:09:26)
- 6.2.0 The Power Of Creating Your Massive Value Piece - LinkedIn Article (00:10:36)
- 6.2.1 How To Create Impactful Content To Share With Your Prospects (00:20:02)
- 6.3.0 How To Prepare For Your Sales Calls (00:19:31)
- 6.4.0 How To Script & Conduct Your Sales Calls (00:37:12)
- 6.5.0 How To Handle Common Sales Objections
- 6.6.0 How To Follow Up With Prospects That Don't Close On The First Call (02:06:00)
7: Missing Link (2): LinkedIn Steady Leads
- 7.1.0 How To Build An Irresistible Client Attracting LinkedIn Profile (00:04:31)
- 7.1.1 Guiding the Creation of Your Profile (00:02:39)
- 7.1.2 Catching Your Prospect's Attention With Your Headline (00:02:40)
- 7.1.3 Catching Your Prospect's Attention With Your Background Image (00:11:25)
- 7.1.4 Keeping Your Prospect's Attention (00:10:33)
- 7.1.5 Guiding The Buyer's Journey (00:05:30)
- 7.1.6 Managing Your LinkedIn Communication (00:05:43)
- 7.2.0 How To Find Your Perfect Prospects on LinkedIn (00:07:41)
- 7.2.1 How to Leverage the LinkedIn Network to Find New Clients (00:08:07)
- 7.2.2 How to Refine Your Prospect List Using Title and Profile Keywords (00:10:00)
- 7.2.3 Further Refining Your Search Based on Industry, Company Size, and Location (00:08:47)
- 7.2.4 Additional Filters to Help Further Refine Your Search (00:05:17)
- 7.2.5 How To Narrow Your Search Based on the Prospect's LinkedIn Activity (00:04:20)
- 7.2.6 How To Narrow Your Search based on Company Attributes (00:07:18)
- 7.2.7 Staying Top of Mind With Your Prospects Using the Sales Navigator Feed (00:03:53)
- 7.3.0 How to Build New Relationships On LinkedIn 0:03:09
- 7.3.1 How to Make New Connections on LinkedIn (0:06:09)
- 7.3.2 Introducing Yourself to New Connections (00:07:26)
- 7.3.3 Engaging New Connections (0:08:16)
- 7.3.4 Continuing the Conversation With Your LinkedIn Network (00:05:52)
- 7.3.5 Building Relationships Using Customized Messaging (00:08:56)
- 7.3.6 Leveraging InMail to Facilitate Referrals (00:05:13)
- 7.4.0 How to Move your Prospect List Off of LinkedIn (00:11:10)
- 7.4.1 How to Move Your Prospect List Into The Tracker (00:07:42)
- 7.4.2 LinkedIn Prospect Download - Dux Soup Points (0:03:07)
- 7.5.0 How to Execute Your LinkedIn Campaign (00:04:25)
- 7.5.1 How to Enhance Your Team With a LinkedIn VA (00:07:15)
- 7.5.2 How to Work With Your LinkedIn VA (00:09:25)
- 7.6.0 Managing Your Campaign for Optimal Results (00:03:20)
- 7.6.1 How to Use the LinkedIn Tracker (00:11:09)
- 7.6.2 How to Track Key LinkedIn Campaign Statistics (00:02:24)
- 7.6.3 How to Manage Opportunities From Your LinkedIn Campaign (00:05:01)
- 7.6.4 How to Handle Messages From Outside Your Network (00:02:33)
8 SOLO Funnel (2): Build Your Lead List
- 8.1.0 The Authority Campaigns Overview (00:21:23)
- 8.2.0 (Download) Guide / Report / Checklist / Infographic (00:17:08)
- 8.3.0 (Watch) Value Videos / Challenges / MiniWebinar
- 8.4.0 (Read) Book Launch / Free + Shipping Offer
- 8.5.0 (Engage) Webinar / Workshop / Summit
- 8.6.0 (Experience) Live Event / Round Table
10 Machine Precision: Automate & Elevate
- 10.1.0 How Cold/Warm Email Can Amplify Your LinkedIn Results (00:03:27)
- 10.1.1 How To Curate Your Email List From A LinkedIn Campaign (00:09:27)
- 10.1.2 How To Collect Email Addresses From Prospects That Don't Connect With You (00:04:16)
- 10.1.3 How To Clean Up Your Email Lists For Import Into Cold Email Tool (00:01:55)
- 10.2.0 - How To Setup Your Alternate Domain For Cold Email Campaigns
- 10.2.1 - How To Setup Cold Email Outreach Campaigns (00:03:47)
- 10.2.2 - How To Import Your Lists Into Cold Email Tool (0:08:28)
- 10.2.3 - How To Script Transition Messages From LinkedIn To Cold Email (00:08:45)
- 10.2.4 - How To Execute & Automate Your Cold Email Campaign (00:04:00)
- 10.2.5 - How To Track & Optimize Your Cold Email Campaign
- 10.3.0 How To Generate More Leads & Awareness With An Ad Strategy (00:13:45)
- 10.4.0 How To Setup Your Facebook Business Manager, Pixels & Audiences (00:17:10)
- 10.5.0 How To Setup Your First Facebook Retargeting Campaign In Just 5 Steps (00:17:01)
- 10.6.0 - How To Implement Text Messaging & Direct To Voicemail
11 Missing Link (3): Nurture Your LinkedIn Network
- 11.1.0 How To Further Refine & Optimize Your LinkedIn Profile (00:03:52)
- 11.2.0 How To Further Refine & Optimize Your LinkedIn Targeting (00:10:39)
- 11.3.0 How To Further Refine & Optimize Your LinkedIn Messaging (00:12:30)
- 11.4.0 The LinkedIn LINCHPIN Method
- 11.5.0 Introducing A LinkedIn Account Coordinator To Your Team (00:08:58)
- 11.6.0 How To Implement A Daily LinkedIn Routine To Increase Results
12 Authority Media: Expand Your Expert Status
- 12.1.0 How To Build Your Authority Positioning Portfolio (00:40:23)
- 12.2.0 5 Steps To Produce 30 Days Worth Of Video Content In 2 Hours Per Month
- 12.3.0 How To Create Engaging Written Content That Will Rank In Search Engines
- 12.3.1 How To Create A Guide/Report To Build Your Lead List
- 12.3.2 How To Create A Mini Webinar To Generate Qualified Prospects
- 12.3.3 How To Create A Podcast To Build Your Authority & Generate Partnerships
- 12.3.4 How To Create A Summit To Build Your Authority & Generate Partnerships
- 12.4.0 How To Get Featured On Podcasts & Summits
- 12.5.0 How to Get Featured In Major Media Publications
- 12.5.1 How To Get Published On Forbes Coaches Counsel
- 12.6.0 How To Write & Profit From A Book (00:15:09)
